These days corporations are looking for new ways to sell their products and engage their consumers. Many have turned to internet, with Social Media in particular, to market their goods.
Big brand Coca-Cola also benefits the opportunities offered by Social Media. The company has made some very interesting moves in Social Media, such as setting up the Coca-Cola Facebook Fanpage and join Twitter. Another example is that three bloggers, with salary paid by Coca-Cola, are now traveling to 206 countries in which Coca-Cola is sold and they will Tweet, Blog and put videos of their adventures on Youtube. According to Coca Cola, it's all about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about: Optimism and Joy.
Social Media can help brands build up relationships. Every day, people discuss The Coca‐Cola Company and its brands in thousands of online conversations. Coca-Cola recognizes the importance of participating in these online conversations and wants to ensure that they participate in online social media the right way.
For a last nice example in which Coca-Cola wants to be entertaining to its target audience, see this Coke Creatures viral commercial! Want to see how they made this funny movie? Click here: The making of!
Big brand Coca-Cola also benefits the opportunities offered by Social Media. The company has made some very interesting moves in Social Media, such as setting up the Coca-Cola Facebook Fanpage and join Twitter. Another example is that three bloggers, with salary paid by Coca-Cola, are now traveling to 206 countries in which Coca-Cola is sold and they will Tweet, Blog and put videos of their adventures on Youtube. According to Coca Cola, it's all about telling the story that involves Coca-Cola, that involves the attributes of what Coca-Cola is about: Optimism and Joy.
Social Media can help brands build up relationships. Every day, people discuss The Coca‐Cola Company and its brands in thousands of online conversations. Coca-Cola recognizes the importance of participating in these online conversations and wants to ensure that they participate in online social media the right way.
For a last nice example in which Coca-Cola wants to be entertaining to its target audience, see this Coke Creatures viral commercial! Want to see how they made this funny movie? Click here: The making of!
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