Advertisement, it is everywhere!!

Will it ever drive us crazy? The amount of advertising and marketing Europeans are exposed to each day exploded over the past 15 years. We see advertisements everywhere, in the street, on the internet, on television, during sporting events, we even hear it on the radio! It is really impossible to avoid. Studies show that on average we see 3000 ads per day!

Even outer space there are advertisements: The Russian Space Program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have placed ads in space that are visible from earth.

To realize all these advertisements, it is not hard to imagine that companies spend millions of euros to reach people. The question arises: What do multinationals think of us? Are we all unique persons to them, or are we just their consumer? And what do we think of ourselves? Are we in charge, or do companies decide which things we buy?

The challenge of the future may be finding areas which are free of advertising..!!