Shocking Advertisements & Commercials

As written below, we see advertisements everywhere, in the street, on the internet, on television and for example during sporting events. Because we see on average 3000 ads per day, it is very important to gain attention. Shocking content in an advertisement or commercial significantly increases attention, benefits memory, and positively influences behavior of people. When attention is drawn to the advertisement or the commercial companies expect that further processing will take place. The companies use these techniques nowadays more often thinking that a shock appeal will influence the customers behavior. Some advertising purposely breaches social norms with the intent to shock, which implies that companies are willing to go far beyond the borders to gain attention. Next to companies, also government organizations are willing to play this game along. See for example the next two movies from a road safety organization. These movies are extremely shocking and want to remind people to drive carefully and watch out on the road.

Road Safety Organization video 1
Road Safety Organization video 2

Besides the importance to watch out on the road, the government tells us for years that smoking is bad for our health. When normal advertisements and commercials didn’t work, they went to the shocking abilities. Have a look at the next two movies.

Anti Smoke Video 1
Anti Smoke Video 2

Do you want to see more shocking commercials? Just search for them at YouTube and become aware of how happy you are at this very moment! BUT WAIT! Before you go, please let me know whether you accept shocking commercials or not on the right site of this page!